Aspercreme “Asperqueens”
“Asperqueens” 15s OLV:
When one first thinks of arthritis relief products, “drag queen” is usually not their second thought. Terri & Sandy challenged this and created a disruptive digital campaign where an arthritis topical and an unapologetically fabulous drag influencer coexist.
Building on the idea that no one knows high heel pain better than drag queens, I helped reinvent Aspercreme, a brand with a previously sleepy personality, to be innovative, bold, and above all else, unexpected, through 2x award-winning OLVs.