Aspercreme “Asperqueens”

Spot #1 linked here, spot #2 linked here.

When one first thinks of arthritis relief products, “drag queen” is usually not their second thought. Terri & Sandy challenged this and created a disruptive digital campaign where an arthritis topical and an unapologetically fabulous drag influencer coexist.

Building off the idea that no one knows high heel pain better than drag queens, I helped reinvent Aspercreme, a brand with a previously dated and sleepy personality, to be innovative, bold, and above all else, unexpected, through 2x digital OLVs.