PLEZi

Here are 4x creative ideas I concepted for Michelle Obama’s health(ier) juice brand, PLEZi. The objective of this campaign is to introduce both parents and kids to this new product, which has 75% less sugar than the leading juice brand and just so happens to taste great, too. We’ll do so by utilizing celebrity partnerships with actress and honest parenting advocate, Kristen Bell, and basketball superstar, Steph Curry.