PLEZi

Here are 4x creative ideas I concepted for Michelle Obama’s health(ier) juice brand, PLEZi. The objective of this campaign is to introduce both parents and kids to this new product, which has 75% less sugar than the leading juice brand. The campaign utilizes celebrity partnerships with actress and honest parenting advocate, Kristen Bell, and basketball superstar, Steph Curry.

A colorful poster with tropical leaf graphics on a red background featuring Kristent Bell's name, a description of a social media idea about a character named Kristen playing off a show called 'The Bad Place,' and a photo of a woman with blonde hair wearing a yellow dress with pink and purple floral patterns, standing in front of a pantry filled with various jars and food items.

A promotional flyer for Stephen Curry featuring a game where participants dunk on a basketball star with a giant sugar drink. The flyer includes a photo of Stephen Curry, a man in white shirt and black shorts, dunking a basketball through a hoop with a basketball-themed sign above. The background has bright green and colorful leaves, with the event details and instructions on the right side.