Icy Hot PRO

Below is a series of post-copy examples I crafted for the Icy Hot PRO product launch. Variations of these captions have been applied to Icy Hot’s social, digital, and website channels.

       Change the game with new Icy Hot Pro.

       With new Icy Hot Pro, pain won’t know what hit it.

       No pain, more gain. New Icy Hot Pro.

       Rise From Pain, and to performance.