Lipton Tea

Lipton Digital OOH Activation, “Moments of Sunshine”:

Objective: Develop a deeply engaging and buzz-worthy OOH campaign highlighting everyday “Moments Of Sunshine” sponsored by Lipton Tea

Lipton Digital OOH Activation #2, “Sunshine Dispenser”:

Objective: Create a digital OOH display that dispenses actual Lipton Tea in a high-traffic area during lunchtime (i.e. a public park) to drive earned media and organic shareability

- Offer free samples from the dispenser during 12-2pm, and include copy + QR code (in the shape of the Lipton Tea bottle, of course), that advertises a chance to win a bigger prize via the microsite upon scanning

Lipton OOH Activation, “It’s your moment, drink it up” billboard:

Objective: Create a billboard that invites consumers to design their own “moments of sunshine” with an unexpected cutout display (or clear lining), that allows the sun to shine directly through it.

Lipton Experiential OOH Activation, “My daily moment of sunshine..”:

Objective: Create a huge digital whiteboard wherein people can write down the ways they find little “moments of sunshine” throughout their busy day. The board will be sponsored by Lipton and include a link to a voucher for free tea as a thanks for participating

- Alternatively, ask participants to share ideas for new Lipton Tea flavors on the whiteboard, with the chance to win a cash prize if their submission is selected.

Here’s the full OOH creative strategy pitch I wrote for Lipton Tea, including several cutting-edge, real-world brand activations.

Urban city street at dusk with digital advertising billboard promoting Lipton drinks and a message to share sunshine for a chance to win, with surrounding tall buildings and a wet sidewalk.
A digital mock-up showing a pink background with the title 'Solutions Option #1: Mock Up' in white. Below are two photographs of people in an urban setting near a Lipton advertisement; one man with a backpack points at the ad, another man with a backpack looks at a vending machine, with a QR code below the ad for scanning and winning a prize.
A billboard showing a sunny sky with clouds and the sun shining, with a large orange shape and a billboard structure. A small image of Lipton Diet Ice Tea Lemon bottle and a yellow box containing the text "It’s your moment in the sun. Drink it up.""}
An outdoor display with a billboard showing the text "My daily moment of sunshine is..." and the Lipton tea logo. Below is a virtual reality experience area with people using VR headsets.