Lipton Tea

Lipton Digital OOH Activation, “Moments of Sunshine”:

Objective: Develop a deeply engaging and buzz-worthy OOH campaign highlighting everyday “Moments Of Sunshine” sponsored by Lipton Tea

Lipton Digital OOH Activation #2, “Sunshine Dispenser”:

Objective: Create a digital OOH display that dispenses actual Lipton Tea in a high-traffic area during lunchtime (i.e. a public park) to drive earned media and organic shareability

- Offer free samples from the dispenser during 12-2pm, and include copy + QR code (in the shape of the Lipton Tea bottle, of course), that advertises a chance to win a bigger prize via the microsite upon scanning

Lipton OOH Activation, “It’s your moment, drink it up” billboard:

Objective: Create a billboard that invites consumers to design their own “moments of sunshine” with an unexpected cutout display (or clear lining), that allows the sun to shine directly through it.

Lipton Experiential OOH Activation, “My daily moment of sunshine..”:

Objective: Create a huge digital whiteboard wherein people can write down the ways they find little “moments of sunshine” throughout their busy day. The board will be sponsored by Lipton and include a link to a voucher for free tea as a thanks for participating

- Alternatively, ask participants to share ideas for new Lipton Tea flavors on the whiteboard, with the chance to win a cash prize if their submission is selected.

Here’s the full OOH creative strategy pitch I wrote for Lipton Tea, including several cutting-edge, real-world brand activations.