Underground Audio Labs

I planned the brand launch for the badass audio brand, Underground Audio Labs (UAL), from start to finish. I built out a detailed content strategy brief, planned the social activations and influencer partnerships, led the actual execution of each event, and carefully curated how this content would be showcased on socials (accounts for which I also created and managed).

See full content strategy and planning deck here.

Text on a dark green background describes underground rave events featuring live music, micro-influencers, and sponsored branding by UAL, proposing hosting silent discos at venues with UAL products.
Promotion for personalized turntable giveaway at UAL with neon-style text: 'EXECUTION #3 PERSONALIZED TURNTABLE GIVEAWAY' and a paragraph explaining the event and partnership with local graffiti artists.